About us
Where jazz meets joy, and every night tells a story.
About Us
Nestled along the scenic Bruges Canal, Velours brings the soul of New Orleans jazz to the heart of Bruges with gourmet tapas, craft cocktails, and a refined yet relaxed vibe. Blending tradition with modern flair, it offers a unique escape where jazz slows down time, and sustainability meets style through local partnerships and mindful hospitality.
Vision
Velours envisions becoming the premier destination for an exclusive speakeasy experience, recognized for its vibrant jazz culture, elegant ambiance, and exceptional service. By building a reputation for elegance and classic appeal, Velours hopes to reinvent nightlife and create an environment where each visitor can fully experience New Orleans' genuine character. The facility will create a vibrant cultural and social center that honors the rich history of jazz by holding trademark events including jazz festivals and live concerts. With a strong focus on sustainability, Velours works to reduce waste, promote North Sea chefs, and source locally, making sure that every facet of the company helps create a future that is more socially and environmentally conscientious.
Mission
Velours mission is to craft an intimate, exclusive speakeasy experience that immerses guests in the soulful, rich heritage of New Orleans Jazz. The bar embodies timeless elegance, offering a chic ambiance that invites self-expression, a core value both in jazz and in the mission. Velours provides a platform for emerging jazz artists, fostering a creative space where art and music thrive. The goal is to create unforgettable moments that celebrate the harmony of the past and the vibrancy of the present, allowing the spirit of jazz to live on in every note, every conversation, and every experience.
